Search Engine Optimization or SEO is a word used by people who are into online business and marketing but for the rest it is completely a new word. Even the developers, designers and other workers in the companies are not aware of this term often and underestimate its value, but this is a mistake. Sometimes this results in conflicts and arguments between designers and SEO experts. Today we will see how we can sell SEO services to the people who are completely new to it. You can also call them SEO challenged if you wish. It would be a big challenge for those who provide SEO services to get business from the clients.
Many times, companies make a big mistake of being untruthful to their prospect about SEO and promoting it in an inappropriate manner and misleading them about the whole procedure and its advantages. This is completely a wrong approach. Companies do such things to get the projects quickly and they don’t think about long term advantages and they harm their own reputation in the end along with the client getting doubtful about SEO. Techniques used by SEO professionals are one among the most reliable techniques so far.
Let’s see how to sell SEO to the person who is SEO challenged:
1. Educate or Teach: SEO consultants believe in the concept of properly educating people who are new to SEO. No matter what type of business it is, it is not easy to generate it unless it has a successful track record in the past. The main problem is unintelligence of the target customers. They know what they want but when it comes to how to do it, they need little education about it. You should not start by telling what SEO is but instead, you should educate them about the advantages of SEO and how they can see their business develop by catching up with online population throughout the world by making their business visible globally. But be assured that the target you are aiming has a website for his or her business. Otherwise, you will have to convince them about having one at first.
2. Let them know how search engines operate: Before you being with your explanation about SEO, you should first brief them about how search engines work. SEO consultants make sure that they make their clients understand about this first. You should be careful about when to do it. You shouldn’t get very technical with them because they may not understand anything and they might lose interest in what you are saying and at the end you will lose a business. When you begin the conversation, never use terms like robots, crawlers, indexing or algorithms.
3. Explain everything about SEO: Once you are done with explaining about how search engines work in detail, next you have to tell them about search engine optimization, the procedure and what advantages it has offer. Explain this stem in relation with the first step by making sure that the prospect gets a good understanding of associated factors. You should make them understand SEO in very simple manner and assure that the person who is listening to you is also following what you are trying to explain. Providers of SEO services make sure that they make their clients understand everything about SEO and search engines as well.
Many times, companies make a big mistake of being untruthful to their prospect about SEO and promoting it in an inappropriate manner and misleading them about the whole procedure and its advantages. This is completely a wrong approach. Companies do such things to get the projects quickly and they don’t think about long term advantages and they harm their own reputation in the end along with the client getting doubtful about SEO. Techniques used by SEO professionals are one among the most reliable techniques so far.
Let’s see how to sell SEO to the person who is SEO challenged:
1. Educate or Teach: SEO consultants believe in the concept of properly educating people who are new to SEO. No matter what type of business it is, it is not easy to generate it unless it has a successful track record in the past. The main problem is unintelligence of the target customers. They know what they want but when it comes to how to do it, they need little education about it. You should not start by telling what SEO is but instead, you should educate them about the advantages of SEO and how they can see their business develop by catching up with online population throughout the world by making their business visible globally. But be assured that the target you are aiming has a website for his or her business. Otherwise, you will have to convince them about having one at first.
2. Let them know how search engines operate: Before you being with your explanation about SEO, you should first brief them about how search engines work. SEO consultants make sure that they make their clients understand about this first. You should be careful about when to do it. You shouldn’t get very technical with them because they may not understand anything and they might lose interest in what you are saying and at the end you will lose a business. When you begin the conversation, never use terms like robots, crawlers, indexing or algorithms.
3. Explain everything about SEO: Once you are done with explaining about how search engines work in detail, next you have to tell them about search engine optimization, the procedure and what advantages it has offer. Explain this stem in relation with the first step by making sure that the prospect gets a good understanding of associated factors. You should make them understand SEO in very simple manner and assure that the person who is listening to you is also following what you are trying to explain. Providers of SEO services make sure that they make their clients understand everything about SEO and search engines as well.
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